Strategic Software Partners
New brand and website for software R&D tax credit claim specialists.
We met with SSP Ltd. as they began to start work on a complete overhaul of their website design and content. As a specialist company offering a unique service, SSP wanted the look and feel of the website to reflect their expertise and provide everything potential clients needed to know to get in touch. Not only are SSP the only company in the UK specialising in tech-focused R&D tax credit claims, but they also had helped clients win higher payouts than competitors who didn’t have their breadth of knowledge in the space. They wanted a slick, impactful website to showcase precisely why clients should work with them above all others.
SSP told us that getting that initial contact from potential clients was the main aim of the website. To achieve this, we deliberately went for an uncluttered and stylish web design that gave visitors ample opportunity to check their eligibility and start talking to an SSP specialist. From the top menu navigation to moving around the website, everything had to be simple and accessible while maintaining the brand’s prestige.
The content had to immediately engage and inform visitors, helping to demystify the world of tech and software R&D tax credits. SSP told us that many eligible businesses don’t realise they can claim, so the website copywriting focused on delivering that key message and demonstrating the potential benefits.
We advised SSP to make more of the powerful client stories they had by creating some case studies to add to the website. These stories demonstrated the quality of their work, their outstanding knowledge and shared the big wins they’d achieved.
Armed with their new branding, clear and concise copy, and a fully functional WordPress website, SSP now have a digital shopfront that reflects their outstanding offer.